The Evolution of Travis Scott’s Air Jordan Sneaker Collabs
June 14, 2024
With a formal establishment of more than 25 years ago, the Jordan Brand has gained admiration for its dedication to revolutionizing the sneaker and apparel sector, particularly through collaborations with prominent figures in pop culture, such as the renowned Travis Scott. Known by his alias La Flame, Travis Scott is an internationally acclaimed rapper, singer, and songwriter renowned for his distinct musical flair, influential fashion sense, and memorable partnerships with brands like Nike, Dior, Fortnite, McDonald’s, and notably, the Travis Scott’s Air Jordan line by the Jordan Brand.
Since 2018, the Travis Scott’s Air Jordan partnership has swiftly left an indelible impression on the industry with its distinct visual appeal. What sets apart Travis Scott’s Air Jordan with Air Jordan from others? His burgeoning impact on the sneaker realm shows no signs of slowing down. Scott values sneaker culture and incorporates his ‘Cactus Jack’ emblem while honoring the storied legacy of timeless Air Jordan models like the Air Jordan 1 Low, Air Jordan 4, Air Jordan 6, and beyond.
To commemorate the launch of the Travis Scott’s Air Jordan 1 Low Women’s ‘Olive’ Reps on Wednesday, April 26, we’re reflecting on past Air Jordan sneakers that have been adorned with the distinctive ‘La Flame’ touch by Travis Scott. Continue reading for an in-depth exploration.
Travis Scott’s Air Jordan 4 ‘Cactus Jack’ Reps (308497-406)

Making its debut in 2018 as the inaugural Travis Scott’s Air Jordan Reps, this deluxe sneaker bore resemblance to the famed Eminem edition. It garnered attention with its vibrant blue suede adorning the upper. Distinguishing features such as black accents, a red lining, and distinctive paint splatter details distinguished this shoe, complemented by the introduction of the ‘Cactus Jack’ emblem on the rear heel tab. Paying homage to Travis Scott’s hometown of Houston, Texas, the sneaker earned widespread acclaim as one of the standout releases of 2018, finalized with a Travis Scott-branded tag affixed to the reverse side of the tongue.
Travis Scott’s Air Jordan 33 ‘Army Olive’ Reps (CD5965-300)

The subsequent year saw Travis Scott elevating his distinctive flair with the release of the Travis Scott’s Air Jordan 33 ‘Army Olive.’ This shoe featured a deep olive green upper complemented by brown suede on the heel overlay, along with the iconic Cactus Jack logo embedded within the tongue of the left shoe. Positioned on the medial side was a velcro strap, accompanied by a black and yellow-striped ‘Pull to Eject’ tab. Embracing a khaki color scheme reminiscent of military-grade aesthetics, this collaborative model seamlessly merged the vibrant cultures of rap and basketball with utilitarian concepts.
Travis Scott’s Air Jordan 1 Retro High OG ‘Mocha’ Reps (CD4487-100)

In 2019, Travis Scott continued his relentless collaboration with Air Jordan, showcasing the Travis Scott x Air Jordan 1 Retro High OG ‘Mocha’ Reps in hues reminiscent of his trademark style. This iteration introduced a fresh interpretation of the classic silhouette, featuring an enlarged Swoosh positioned in reverse on the lateral side. Crafted from a combination of white leather and brown suede, the upper boasted Scott’s distinctively hand-drawn face logo embossed at the heel. Further branding elements included mismatched insoles and a vintage Nike Air tongue tag.
Travis Scott’s Air Jordan 1 Low ‘Mocha’ Reps (CQ4277-001)

Regarded as one of the most coveted releases of that summer, the Travis Scott x Air Jordan 1 Low ‘Mocha’ Reps made its mark with a distinctive aesthetic. This marked the inaugural collaboration in low-top form between the two entities, arguably contributing to the resurgence of the Air Jordan 1 Low silhouette. Featuring an inverted color palette, the sneaker juxtaposed dark brown nubuck overlays against a black base. Embroidered Jordan Wings logos adorned the heel tabs, while a prominent reverse white Swoosh commanded attention on the upper lateral side, accented by touches of red. Completing the sneaker, a signature face logo was embroidered on the opposite heel.
Travis Scott’s Air Jordan 6 Retro ‘Olive’ Reps (CN1084-200)

The subsequent collaboration between Travis Scott and Air Jordan deviated from previous releases with the unveiling of the Travis Scott x Air Jordan 6 Retro Reps. Reflecting Travis Scott’s signature style, the sneaker adopted military-inspired hues of deep olive. A prominent cargo pocket adorned the side, while the tongues featured distressed edges, mirroring Scott’s penchant for rugged and edgy fashion. Bold Infrared accents adorned the lace toggles and branded embroidery made a statement. Meanwhile, the glow-in-the-dark rubber outsole added a unique touch to the soles, while embroidered ‘Nike Air’ and ‘Cactus Jack’ logos on the heels provided a cohesive finish to the rest of the sneaker.
Travis Scott’s Air Jordan 6 Retro ‘British Khaki’ Reps (DH0690-200)

Travis Scott and Jordan Brand commemorated the 30th anniversary of the Air Jordan 6 Reps by infusing the classic silhouette with Travis Scott’s unique touch. Debuting in a ‘British Khaki’ colorway, the sneaker boasted glow-in-the-dark accents across its upper and sole unit. The retro model featured a luxurious and textured suede upper, complemented by canvas detailing and concealed pockets. ‘Nike Air’ branding adorned the heels, while Travis Scott’s signature insignia appeared on various elements including the midsole, lace toggle, sockliner, pocket lining, and semi-translucent rubber outsole.
Travis Scott x Fragment Design x Air Jordan 1 High Reps (DH3227-105)

In 2021, the Travis Scott x Fragment Design x Air Jordan 1 Reps High emerged as one of the most highly anticipated releases. This collaborative effort involving Air Jordan and Hiroshi Fujiwara resulted in one of the most iconic renditions of the Air Jordan 1. Similar to Scott’s initial Air Jordan 1 collaboration, this iteration retained the use of premium leather construction and reversed Swooshes on the panels. The distinct color-blocking scheme left a lasting impression, with the Cactus Jack emblem adorning the left shoe and Fragment’s signature bolt logo on the right. Alongside the Nike Air branding on the tongues, ‘fragment design’ lettering was also featured. Completing the ensemble were pre-yellowed outsoles that unified the silhouette.
Travis Scott x Fragment Design x Air Jordan 1 Retro Low OG SP Reps (DM7866-140)

Following shortly after its high-top counterpart, the collaborative effort between Travis Scott, Hiroshi Fujiwara, and Air Jordan persisted with the release of the Travis Scott x Fragment Design x Air Jordan 1 Retro Low Reps. This low-cut rendition of the Air Jordan 1 maintained a similar aesthetic to its predecessor but employed distinct color-blocking and meticulous detailing to set itself apart. Notably, the silhouette featured a reversed cream Swoosh on the midfoot. Additionally, branding elements such as the Air Jordan fragment design and Cactus Jack insignia were stamped and embroidered at the heel, adding a dimensional aspect. Furthermore, a code-inspired graphic on the midsole provided a cohesive finish to the collaborative silhouette.
Travis Scott x Air Jordan 1 Low OG ‘Reverse Mocha’ Reps (DM7866-162)

The Travis Scott Air Jordan saga persisted with the introduction of the innovative Travis Scott x Air Jordan 1 Low OG ‘Reverse Mocha’ Reps in 2022. This fresh rendition featured light brown nubuck complemented by high-quality white leather overlays. Classic Swoosh logos adorned the medial sides, with additional reversed Swooshes making an appearance. The presence of signature retro Nike Air tongue tags left a mark, while the inclusion of Cactus Jack logos on the tongue and medial sides, Wings motifs at the rear, and printed insoles added to its appeal. The distinctive shoebox, signifying the collaboration, cemented this silhouette as a standout release for 2022.
Travis Scott’s Air Jordan 1 Low ‘Black Phantom’ Reps (DM7866-001)

Launched during the festive period, Travis Scott briefly departed from his typical style with the Travis Scott x Air Jordan 1 Low ‘Black Phantom Reps.’ This design deviated from the usual earthy hues, instead featuring elegant black suede uppers. The low-profile sneaker was highlighted by white stitching, reversed Swooshes, conventional Swooshes, Nike Air branding, and iconic Jordan Wings motifs. Introducing a fresh bee motif, the shoe also showcased Cactus Jack logos on the tongue, medial side, and insoles. Special packaging and three lace options added to the overall allure of the shoe.
Travis Scott’s Air Jordan 1 Low Women’s ‘Olive’ Reps (DZ4137-106)

A few months later, Travis Scott and Air Jordan have once again collaborated on the Air Jordan 1 Low, this time offering an exclusive release for women. This premium sneaker showcases a combination of elements, with a black suede base, off-white leather overlays, and olive suede Swooshes adorning the upper. A reversed Swoosh decorates the lateral side, while a traditional Swoosh is featured on the opposite side. Crimson accents provide a striking contrast against the neutral earth tones, and a woven Nike Air tongue label adds to the detailing. Mismatched branding from both Jordan Brand and Cactus Jack is embroidered within each heel tab. The vintage off-white midsole treatment and rubber outsole complete the overall design.
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